Think you know how to launch a successful business? Think again. Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they've seen what makes some businesses thrive - and some fail. Now, they draw on what they've learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong - and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.